Paul Hesla
(612) 562-5890

Paul Hesla, Resume 2017

Owner-operator, IMID Ltd


Small business marketing and consulting. Design and development of web sites, business identities, logos, business names, missions, and plans, writing and editing content for web delivery, marketing web sites, optimizing web sites, and e commerce solutions, analyzing and preparing analytics, web hosting, email hosting, and name serving, SSL and Certificate Management.


Market analysis, keyword analysis, archetype development, and server installations for landing pages, email campaigns, direct marketing, and web development. Network architecture, brand management and identity development with cross platform uniformity, compliance with web Best Practices capable of reaching obscure markets. Semantic web delivery that allies with content delivery systems of integrity, professional Copyrighting, Trademarking, Website Design and Development, and High Speed Universal Interactive Multimedia Solutions.


IMID brings the target market to your material by developing original content and semantic web delivery of your services, and by implementing mail servers, social networking, content delivery systems, and best web practices for the dissemination of semantic media. Privately develop web sites (August 2001 – Current) with broad public appeal using consistent cross platform delivery of multimedia presentations with intuitive navigation and marketable content. Please see:, or for examples of my work.


To develop, maintain and market web sites for corporations and individuals by branding archetypes, using rhetorical writing skills, graphic design, multimedia presentations and interactive design to communicate a mission with Javascript, HTML, XHTML, XML, CSS, and PHP/My SQL and Content Management Systems. To market websites by hosting, implementing email servers, developing SEO and other marketing solutions to bring the target market to the sites.

Media Development Group:

Established five member non profit publications firm in Berkeley, California (1994 - 1998) meeting the publishing needs of a group of 5 not-for-profit organizations. Organized the publication of works written, designed, and edited by the organizations themselves. Developed and published newsletters, brochures, training manuals, conference literature and web sites.


Grant writing for a cooperative of developers and clients. Provided training for multimedia production. Improved the efficiency of developing publications, increased the speed of content delivery and decreased cost of content development. Implemented strategies for presentation of diverse content. Began with 5 organizations, ended with 13.


Physiology major: University of Minnesota BA – 1991, Multimedia Studies Program SFSU 1994 – 1998, and The Center for Non Profit Management 1996 – 1998

Additional Skills:

  • Directed, managed and operated within Non Profit organizations as a board member, chairman, grant writer, and coordinator of programs.
  • Familiar with parliamentary procedure, Robert's Rules, budgeting, planning, organizing and implementing the goals of an organization as developed by consensus.
  • Successfully secured yearly grant money for projects, operated within budget to accomplish the missions of various organizations, provided educational opportunities, and met the requirements of foundations and the community.
  • Reported directly to agencies responsible for providing grant money, and held monthly meetings for numerous organizations with Foundation representatives in attendance.
  • Experienced public speaker, educator, and facilitator of problem solving. Guest speaker at College of Marin (Kentfield California), on the topic of formal problem solving.
  • Taught and used the problem solving model within organizational settings to resolve conflicts, identify goals, evaluate options, and develop sound action plans.
  • Awarded by California based Non Profit organization for community based activity.